Hello.

I’m Casey. 👋

I'm an award-winning editorial leader with a decade of experience driving creative strategy across social, digital and emerging platforms. I build and train high-performing teams that deliver standout storytelling, visual innovation and audience growth.

All of my roles have been the first of their kind.That's because I love leading teams, launching products and using visual storytelling to reach new audiences.


My career arc
👩🏻‍💻
At Yahoo, I lead a team of senior-level producers and editors producing content across our News, Entertainment and Lifestyle brands. Within a year, we doubled our viewership year-over-year across platforms while also securing our first of multiple sponsorships on social.

Previously, I was Head of Digital + Social Video at The Associated Press, where I built a global team of producers and curators who helped reinvent AP’s visual identity across site, social and newsletter platforms. We featured 200+ journalists and experts on-camera and drove record-level engagement on platforms including YouTube, TikTok, Instagram and APNews.com. This team was part of AP’s digital transformation effort, and our work was recognized with two Gramling Awards — the highest internal honors at the organization.

Earlier, at The Washington Post, I trained hundreds of staffers in visual storytelling. My work featuring reporters and experts was also recognized with the inaugural Webby Award for “Best Use of Vertical Video” across all media categories.

Before that, as a producer at NBC News, I was part of the team that launched NBC News NOW — the network’s first 24/7 streaming channel — as well as Stay Tuned, the first daily news show on Snapchat. As a field producer, I traveled across the country covering critical events including the coronavirus pandemic, 2024 election

Want to chat? 💬
DM me on LinkedIn or email me at casey.silvestri@gmail.com